Claire Powell

Current

• Director at Measurable Marketing Projects
• Founder & Director at ESPORTERS LTD www.e-sporters.com

Past

• Country Manager Netherlands & International marketing projects at Come & Stay
• Senior Marketing Manager EMEA at Forrester Research
• Web and Direct Marketing Manager EMEA at Forrester Research B.V.

• Marketing Manager - PR and Events at Forrester Research B.V.
• Sales and Marketing Executive at IW Business Travel Management
• Sales Executive at Daicel Polymers
• Sales & Marketing Co-ordinator at Muraspec

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Education

• University of Plymouth
• Invicta Grammar School

Recommended

5 people have recommended Claire

Connections

443 connections

Industry

Marketing and Advertising

Claire Powell’s Summary

Director of Measurable Marketing Projects (SoleTradership) Interim marketing management and international marketing projects for various organisations, where a measurable result is required in a short space of time.

Founder and Director of ESPORTERS Ltd www.e-sporters.com an international sports community/networking site focused on (top)sporters and their support network.

I am results oriented, hands-on yet strategic. I have over 10 years B2B marketing experience, 7 years of experience in setting up and marketing eCommerce sites, 3 years consumer marketing experience in creating and marketing social networking sites and 4 years events experience.

I am fluent in English, French and Dutch.

Claire Powell’s Specialties:

Measurable marketing with limited or no marketing budget.
Performance based marketing - email, mobile, SEM, CPX.
eCommerce & Community site marketing
B2B marketing for professional services
B2C eCommerce and social networking
International and integrated marketing - the full marketing mix, events management, CRM strategy, lead demand gen, online engagement & conversion.
Industries: Professional services, sports, media, advertising, travel, chemicals, technology building, research.

Claire Powell’s Experience

• Director

  Measurable Marketing Projects

  (Marketing and Advertising industry)

  April 2008 — Present (1 year 10 months)

  Projects done for the following companies:
  - Interim Head of Marketing for PICNIC Amsterdam (14 months)
  - Launched global CRM system for COME & STAY Paris (1 year)
  - Tracking & optimization of global brand campaign for PHILIPS Amsterdam (6 months)
  - CRM & email marketing strategy & training material for IMS HEALTH London (3 mths)
  - Marketing strategy for Capitol Projects London (on going)
  - Interim Head of Marketing - Marketing and sales alignment strategy, marketing ROI for FORRESTER RESEARCH Amsterdam (on going)

• Founder & Director

  ESPORTERS LTD www.e-sporters.com

  (Privately Held; Sports industry)

  July 2007 — Present (2 years 7 months)

  Making a positive impact on the lives of sporters worldwide through the website www.e-sporters.com.

• Country Manager Netherlands & International marketing projects

  Come & Stay

  (Marketing and Advertising industry)

  June 2006 — May 2008 (2 years )

  Successfully set up the Dutch operation of Retail Internet (a Come and Stay company listed on Euronext™ Paris's Alternext)
  International marketing projects including: CRM implementation, website creation, global PR and Online advertising

• Senior Marketing Manager EMEA

  Forrester Research

  (Public Company; 201-500 employees; FORR; Market Research industry)

  October 2004 — May 2006 (1 year 8 months)

  Responsible for eCommerce revenue, communications team and eSales group (5 people in total).
  Created brand survey, analysis convinced need for re-launch, in one year created 80% recall of new strap line.
  Increased online sales by 100% in one year by optimizing shopping cart and creative keyword buys.

• Web and Direct Marketing Manager EMEA

  Forrester Research B.V.

  (Public Company; 201-500 employees; FORR; Marketing and Advertising industry)

  October 2001 — September 2004 (3 years )

  Responsible for web marketing and direct marketing (telemarketing, direct mail, direct response, email marketing etc) across Europe and team of 3.
  Through email marketing, Google keyword buys generated consistently 1000 leads p/m – approx 5 converted to orders p/m in ’04. 3*> than in ’03. ($2M)
  Maintained renewal rate of clients at >90% with client loyalty / relationship marketing programmes. ($11K up-sell per client)

• Marketing Manager - PR and Events

  Forrester Research B.V.

  (Public Company; 201-500 employees; FORR; Marketing and Advertising industry)

  May 1999 — October 2001 (2 years 6 months)

  Responsible for media relations and event management and production.
  Launched Forrester brand in Europe – 1.5 years after office opening, brand awareness was high as defined by sales department as cold calling became easier.

• Sales and Marketing Executive

  IW Business Travel Management

  (Privately Held; 201-500 employees; Airlines/Aviation industry)

  January 1998 — April 1999 (1 year 4 months)

  Developed intranet site which cut time taken to complete RFP’s in half & created first global corporate web site.
  Created very first network conference, attended by >150 network partners.

• Sales Executive

  Daicel Polymers

  (Privately Held; 1001-5000 employees; Chemicals industry)

  January 1996 — September 1997 (1 year 9 months)

  Built up small client base from zero. Best sales executive award.

• Sales & Marketing Co-ordinator

  Muraspec

  (Public Company; 501-1000 employees; Textiles industry)

  July 1993 — August 1994 (1 year 2 months)

  Implemented and trained sales force on sales contact database – client satisfaction improved in 1 year.

Additional Information

Claire Powell’s Interests:

Sports and marketing

Claire Powell’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch