Edwin Kersten
Online Marketing Manager at Roompot Vakanties
- Location
- The Hague Area, Netherlands
- Industry
- Internet
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Edwin Kersten's Overview
- Current
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- Online Marketing Manager at Roompot Vakanties
- Education
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- Google Advertising Fundamentals Exam - US English
- Google Analytics Individual Qualification
- Google Analytics Individual Qualification - US English
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Google Analytics Individual Qualification - US English
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Linkbuilding Workshop
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SMX Advanced 2010 London
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Link & Reputation Management
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Mobile Marketing & Mobile SEO
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Search Engine Strategies 2009
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Google Seminar - Adwords Advanced
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Google Workshop - Google Analytics
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Search Engine Strategies 2008
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1 day course Google Analytics
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Google Seminar - Google Adwords Site Network
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half-day course Sitestat Web Analytics
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3-day course Online Marketing
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Google University
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Hogeschool Zeeland
- Recommendations
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33 people have recommended Edwin
- Connections
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500+ connections
- Websites
Edwin Kersten's Summary
I consider myself an all-round online marketer, so rather than writing a full biography I thought it would be a better idea to list the tasks I do on a daily basis;
- Search Engine Optimization (on-page optimization)
- Technical Search Engine Optimization
- Linkbuilding & Linkbaiting
- Usability Consultancy
- SEO Consultancy
- Search Engine Advertising
- Competitive Research
- Web Analytics
- Conversion Optimization
- Social Media Optimization
- DMOZ Editor
- Franktwatching Blogger
http://www.frankwatching.com/archive/author/edwin-kersten/
I also give trainings and workshops for clients.
Specialties
- Search Engine Optimization
- Search Engine Advertising
- Web Analytics (multiple packages)
- Linkbuilding
Edwin Kersten's Experience
Online Marketing Manager
Roompot Vakanties
Privately Held; 1001-5000 employees; Leisure, Travel & Tourism industry
June 2011 – Present (8 months)
As the online marketing manager i am responsible for keeping the online marketing team up-to-date on the latest developments in Search, Advertising and Affiliate Management and setting out the strategies for the whole branche of brands and labels.
Together with my colleagues and external partners like Yonego we all work to improve and innovate in all online marketing areas that are relevant for the company.
Labels i work with include: Roompot Vakanties, Hogenboom, Roompot Reizen, Aquadelta, Holidayspot and many more.
Edwin Kersten's Education
Google Advertising Fundamentals Exam - US English
Google Adwords
2010 – 2010
Google Advertising Fundamentals Exam - US English
Google Analytics Individual Qualification
Google Analytics
2010 – 2010
The Google Analytics Individual Qualification is a proof of proficiency in Google Analytics that is available to any individual who has passed the Google Analytics IQ test.
Google Analytics Individual Qualification - US English
Google Analytics
2010 – 2010
Google Analytics Individual Qualification - US English
Google Analytics Individual Qualification - US English
Google Adwords
2010 – 2010
Google Analytics Individual Qualification - US English
Linkbuilding Workshop
2010 – 2010
Activities and Societies: A very advanced linkbuilding workshop with linkbuilding specialist Peter van de Graaf. Brainstorm new idea's and best-practices. http://www.searchspecialist.nl/peter-van-der-graaf.php
SMX Advanced 2010 London
2010 – 2010
Activities and Societies: SMX Advanced is the only search marketing conference designed exclusively for experienced internet marketers. Sessions are fast-paced, Q&A-packed, frequently controversial, always informative…and don’t stop to cover the basics. Fluent in search engine marketing? Come to SMX Advanced and engage with others who speak your native language.
Link & Reputation Management
Linkbuilding & Reputation Management
2009 – 2009
Activities and Societies: This workshop looks at the misnomers of link building and brings the concept of link building away from search engine manipulation and back to sound marketing principals. The workshop will start with the ways in which you can build up an "audit" of a site's link structure and strategy, with a view to developing a coherent link and reputation development strategy.
Mobile Marketing & Mobile SEO
Mobile Marketing
2009 – 2009
Activities and Societies: In this 4 hour training session, attendees will learn basic mobile marketing strategies that are attracting mobile traffic today. The session will focus on mobile SEO, but will also touch on driving traffic and conversions with mobile applications, text messaging and mobile email. You will learn what you need to know to develop, launch and track a mobile marketing strategy.
Search Engine Strategies 2009
SEO, SEA, Usability
2009 – 2009
3 days of workshops and seminars about Search.
For more information visit http://www.searchenginestrategies.com/
Activities and Societies: - Search Around the World: US, Europe & Asia - WebTrends Workshop - Measuring Success in a 2.0 World - Search Resources: Building A Better Economic Model - Analytics: Data Into Action - SEO: Where to Next? - Introduction to Search Engine Marketing - Searcher Behaviour Research Update - Search Advertising 101 - Time Out London: A Case Study - Organic Listings Forum
Google Seminar - Adwords Advanced
-, Google Adwords
2008 – 2008
Activities and Societies: 1 hour online course about google adwords
Google Workshop - Google Analytics
-, Google Analytics
2008 – 2008
Activities and Societies: Workshop in the Google office in Brussel with one of the Google Analytics Specialists
Search Engine Strategies 2008
-, Online Marketing, SEO, SEA, Organic Search
2008 – 2008
3 days of workshops and seminars about Search.
For more information visit http://www.searchenginestrategies.com/
Activities and Societies: - Search Around the World: Asia/Pacific & Australia - Europe and America - Web Analytics Panel - The future of Search by Fredrick Marckini - Universal, Blended and Verical Search - News Search SEO - Search Term Research and Targetting - Video and Podcast SEO - Images and Search Engines - Linking Strategies - Redefening your website customer - Dynamic Websites: Beyond the Basics - Beyond Linkbait: Getting Authorative Online Mentions - SEM/SEO tools - Brand and Reputation Managment
1 day course Google Analytics
-, Web Analytics
2007 – 2007
Activities and Societies: Extensive study on the ins and outs of webanalytics
Google Seminar - Google Adwords Site Network
-, Google Analytics
2007 – 2007
Activities and Societies: The ins and outs of optimizing for the content and site network
half-day course Sitestat Web Analytics
-, Web Analytics
2007 – 2007
Activities and Societies: Web Analytics
3-day course Online Marketing
-, online marketing, seo
2006 – 2007
Activities and Societies: online marketing, seo
Google University
Google Analytics Individual Qualification - US English
2010
New version of the Google Analytics Individual Qualification exam.
Hogeschool Zeeland
Management Economie en Recht
Edwin Kersten's Additional Information
- Websites:
- Interests:
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seo, search marketing, organic search, sea, sem, search optimization, analytics
- Groups and Associations:
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Contact Edwin for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
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