Niels Goedel

Current

• E-mail Marketing Manager at ING

Past

• Formulemanager Search & E-mail at ING
• Business Manager at ING
• Projectmanager at ING

• Formulemanager Internet (Postbank Zakelijk) at ING
• Intranetmanager at ING
• Developer at Basket Builders
• Merchandiser at Logitech
• Field Account Manager at Racktime

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Recommended

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Connections

219 connections

Industry

Internet

Niels Goedel’s Summary

Creative e-marketeer with (web)technology expertise.

Niels Goedel’s Specialties:

• Usability
• SEO
• Conversion Optimization
• Webdesign
• E-mail Marketing

Niels Goedel’s Experience

• E-mail Marketing Manager

  ING

  (Public Company; ING; Financial Services industry)

  January 2010 — Present (1 month)

  Managing commercial outbound e-mail: optimizing newsletters and e-mail campaigns for service and conversion. Developing an outbound marketing strategy, finding the best combination of direct mail, e-mail and call.

• Formulemanager Search & E-mail

  ING

  (Public Company; AEX; Banking industry)

  March 2009 — January 2010 (11 months)

  Optimizing ing.nl for search engines and user conversions.
  • Search Engine Optimization (SEO)
  • Internet Formula Team (developing ing.nl site concept)
  • E-mailmarketing (b2b commercial outbound e-mail)

• Business Manager

  ING

  (Public Company; ING; Financial Services industry)

  June 2009 — December 2009 (7 months)

  Developing traffic and conversion strategy for new site and creating leadplan with external partner. Consulting on web site UI, usability, and SEO. Contentdevelopment and behavioural targeting.

• Projectmanager

  ING

  (Public Company; ING; Financial Services industry)

  September 2007 — March 2009 (1 year 7 months)

  Creating a new website for ING in the Netherlands: www.ing.nl.
  • wireframes
  • visual design
  • SEO
  • rebranding webapplications
  • migration (content and site)

• Formulemanager Internet (Postbank Zakelijk)

  ING

  (Public Company; 10,001 or more employees; ING; Financial Services industry)

  January 2005 — September 2007 (2 years 9 months)

  Commercial exploitation of postbank.nl/zakelijk:
  • improvement of online autonomous sales
  • development of online forms
  • introduction of new internet banking application

• Intranetmanager

  ING

  (Public Company; 10,001 or more employees; INGA; Human Resources industry)

  January 2003 — December 2004 (2 years )

  Design and implement an intranetsite for the Human Resources department of ING. Developing strategy on how to make many thousands of articles on various subjects reachable by intranet for employees.

• Developer

  Basket Builders

  (Privately Held; 11-50 employees; Computer Software industry)

  2002 — 2003 (1 year )

  Internship (.Net development).

• Merchandiser

  Logitech

  (Public Company; 1-10 employees; LOGI; Computer Hardware industry)

  January 2000 — November 2002 (2 years 11 months)

  Merchandising activities in the retail channel:
  • sales support services
  • in-store product demonstrations
  • product presentations

• Field Account Manager

  Racktime

  (Privately Held; 11-50 employees; Public Relations and Communications industry)

  1999 — 2001 (2 years )

  Field Marketing activities and sales support services for various companies.