Ruud Kessels

Online strategist, speaker on online trends, social media and online communication expert, inspirator.

Location: Utrecht Area, Netherlands
Industry: Public Relations and Communications

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Ruud Kessels's Overview

Current

CEO, owner at Kessels [communicatie | media] (Sole Proprietorship)
Raad van Advies [this is NOT a job] at ZAAM

Past

Senior Online Strategist at Bex*communicatie
Senior Communication Advisor at Kessels [communicatie | media]
Senior Online Communication Manager a.i. at T-Mobile Netherlands

Senior Online Communication Advisor a.i. at TNT Post
DVD producer at Nederlands Omroepproductie Bedrijf
Project Manager at Nederlands Omroepproductie Bedrijf

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Education

Hogeschool Zuyd (Maastricht, Heerlen, Sittard)
Scholengemeenschap Draekesteyn

Recommendations

28 people have recommended Ruud

Connections

500+ connections

Websites

Ruud made his first ever interactive production as part of his study. On a real Commodore Amiga computer! He had no idea that this was going to be the start of a career in online communication.

After having spent seven years in national television, Ruud decided to start his own business in 2002. He was first introduced to Bex*communicatie when he was working as an Interim Senior Online Communications Consultant at TNT Post.

In January 2009, Ruud was put in charge of the Bex*online Strategy business unit, where he has been working as a Senior Strategist for a great variety of clients in B2B, B2C, health and government for almost three years.

Specialties

Creative and strategic thinker, visionary, social media and online communication expert, speaker, Apple fan, team player, inspiring, musician, dad, community manager.

CEO, owner

Kessels [communicatie | media] (Sole Proprietorship)

Sole Proprietorship; Myself Only; Public Relations and Communications industry

July 2011 – Present (7 months) Utrecht

Kessels [communications & media] is a strategic communications consultancy agency, with a clear focus on online communications.

We absorb your aims, objectives and ambitions and deliver communications strategies that deliver results – creating value and building on the steps you’ve already taken and the landmarks you have already achieved. Creating the environment for an interesting, consistent and coherent dialogue with all of your stakeholders.

Integrated communications is the key – addressing audiences that span and connect both physical and virtual dimensions.

Raad van Advies [this is NOT a job]

ZAAM

Educational Institution; 11-50 employees; Education Management industry

January 2011 – Present (1 year 1 month)

ZAAM is een initiatief van opleidingsprofessionals die in technische omgevingen, in het bijzonder Asset-en Maintenance Industrie, op geheel eigen wijze, opleiden en kennisdelen willen optimaliseren ten gunste van competentieontwikkeling, voor nu en in de toekomst.

ZAAM is ontstaan door dagelijks in de industrie te staan. Haar ontwikkelingen, de leer-en ontwikkelbehoeften van organisaties, en die van haar medewerkers, te ervaren. En zag dat vraag en aanbod onvoldoende op elkaar is afgestemd.

ZAAM bedenkt geen opleidingen, maar krijgt de onderwerpen aangereikt vanuit de industrie. Waar veel opleiders zich kenmerken door aanbod-en vraaggericht te werken, werkt ZAAM behoeften gericht.

Senior Online Strategist

**Bex*communicatie**

Privately Held; 51-200 employees; Public Relations and Communications industry

January 2009 – July 2011 (2 years 7 months)

Bex* online strategy develops strategic solutions that empower organisations. It does so on the basis of its in-depth knowledge of strategic online communication and online technology. At Bex* we are not afraid to look beyond the original question.

What can we do for you?

1. Address strategic online communication issues.
2. Perform background research into online communication.
3. Give advice on the use of modern communication media.
4. Manage the development of online communication strategies.
5. Provide training in online communication.
6. Provide interim online communication management.

Senior Communication Advisor

Kessels [communicatie | media]

April 2002 – December 2008 (6 years 9 months)

Kessels [communication | media], abbreviated K [c|m], provides strategic communication solutions.

To develop a strong communication strategy you need to be empathetic. To be aware of the political tensions that exist between stakeholders. You need to carefully weigh up everybody’s needs and interests, as well as dreams and ambitions. Needless to say, the bigger picture is important in this: the roll-out of a vision. But often, the true strength of a strategy is in the details.

In short: "Communicate with an eye for detail! It is not just the bigger picture, but also the details that count! Be aware of the fact that communication "is a process... not a project."

K [c| m] truly thinks that this is the key to success. Your success... and thus mine.

Senior Online Communication Manager a.i.

T-Mobile Netherlands

September 2008 – November 2008 (3 months)

My responsibilities included:
• Bringing the online communication in line with the brand strategy.
• Answering questions on strategic online communication issues for the following departments: Marketing, Sales and Communications.
• Giving advice on the purchase of online media.

Senior Online Communication Advisor a.i.

TNT Post

Public Company; 10,001+ employees; TNT; Logistics and Supply Chain industry

September 2007 – June 2008 (10 months)

• Answering questions on strategic online communication issues for the following departments: New Business Development, E-marketing and (Corporate) Communication.
• Bringing all online communication in line with corporate strategy.
• Checking online resources for correct wording and style.
• Giving advice on purchasing banners, Google AdWords and affiliate networks.
• Being responsible for advertising, DM and web agencies, and Google for various communication and marketing campaigns.
• Coordinating special offer emails and mailings for the products of TNT Post.

DVD producer

Nederlands Omroepproductie Bedrijf

January 2001 – June 2002 (1 year 6 months)

• Actively involved in launching the new business NOB DVD Production.
• Developing and implementing acquisitions for existing and new markets.
• Preparing tenders.
• Developing and implementing internal and external communications (including website creation, brochure development, branding and logo development).
• Providing strategic, substantive and technical advice to customers and management.
• Developing, designing and coordinating the production of DVDs (including Candy Dulfer, Floris, Talking Heads, Netherlands Travel Union, Kane).

Project Manager

Nederlands Omroepproductie Bedrijf

September 1995 – January 2001 (5 years 5 months)

• Project Management of major television series (such as Baantjer, Spangen, Jiskefet, All Stars, LaatDeLeeuw).
• Giving advice to management on strategic decisions aimed at improving and expanding the commercial growth of NOB Amsterdam Post Production.
• Giving substantive and technical advice to customers on the post production process.
• In charge of project aimed at expanding video and audio editing facilities.

Nederlands
English

Hogeschool Zuyd (Maastricht, Heerlen, Sittard)

Bachelor, AudioVisuele Producties

1990 – 1995

Scholengemeenschap Draekesteyn

Bachelor

1987 – 1990

Websites:

Interests:

Positioningsmanagement,online communicatieadvies,new business development,marketing,social communities,web 1.0, web 2.0,web 3.0,web 4.0,Apple,Google,Hyves,Marktplaats.nl

Groups and Associations: